Decisive Brand &

Communication

Strategy

Caitlyn Durcan headshot. Wearing black top and black pants with hands in pockets, in the woods. It is winter or fall and there are leaves on the ground and the trees are bare.

I’m a seasoned communication strategist who works with founders, CEOs and leaders across media, tech and business to build deeply resonant brands.

Core Services

Fractional or project-based support, tailored to your stage and needs.

Core Services

Fractional or project-based support, tailored to your stage and needs.

C2 Communications icon for Go-To Marketing Strategy: a speech bubble

Go-to-market strategy

Positioning and messaging to launch your company, product or platform with clarity and impact.

C2 Communications icon for Brand Expression & Activation: a circular burst

Brand expression & activation

Conceptualizing and executing experiences that activate your brand across channels and culture.

C2 Communications icon for Executive & Strategic Advisory: a bar graph with a positive trend

Executive & strategic advisory

High-level counsel for founders and leaders navigating growth, visibility and brand evolution.

C2 Communications icon for Media Relations: a microphone

Media relations

Collaborating with top journalists, creatives and influencers to amplify your story and reach.

C2 Communications icon for Content Strategy: a heart

Content strategy

Bringing your brand to life through storytelling, creative formats and the channels that will matter most.

C2 Communications icon for The Edit: a hanger

The Edit

Personal styling and brand presence for standout moments.

Learn More

Great brand communications will elevate operations, challenge perception, drive action and grow companies.

Philosophies

A modern communications ethos that moves with culture. The current lens I use to shape stories and strategy:

Content and communications are one.

Your brand’s stories, and where, when and how they’re told, are inseparable elements. They require ownership, finesse and a canny understanding of the landscape.

internal is external.

Culture, environment, employees’ voices and leadership’s messaging are public-facing, whether intended or not.

People are brands.

Whether it's a company, a founder or an individual, authenticity is the foundation of resonance. Modern leadership needs an intentional voice and a visible presence.

Effective media strategy requires a deep read of the ecology.

Understanding the full landscape – platforms, formats, technology – is a non-negotiable. And if the media is a symphony, each instrument needs to be played right to sound good.

Philosophies

A modern communications ethos that moves with culture. The current lens I use to shape stories and strategy:

Content and communications are one.

Your brand’s stories, and where, when and how they’re told, are inseparable elements. They require ownership, finesse and a canny understanding of the landscape.

internal is external.

Culture, environment, employees’ voices and leadership’s messaging are public-facing, whether intended or not.

People are brands.

Whether it's a company, a founder or an individual, authenticity is the foundation of resonance. Modern leadership needs an intentional voice and a visible presence.

Effective media strategy requires a deep read of the ecology.

Understanding the full landscape – platforms, formats, technology – is a non-negotiable. And if the media is a symphony, each instrument needs to be played right to sound good.

We live in a state of always-on, be it crisis or opportunity.

In order to land, communications need to be proactive, fast-moving and deeply human.

AI can extend your voice, but it still starts with you.

The future isn’t outsourcing identity, it’s encoding it. The most powerful use of AI in communications isn’t to replace the human behind the brand, but to amplify them – to scale your instincts, your patterns and your POV.


Read my THINKING

Personal musings about communications and branding when I feel inspired.

Testimonials

A circular, rotating line of text that says C2Communications

Journalist references available upon request.

Get In Touch

Referrals are always appreciated, but I'm open to thoughtful conversations anytime.