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Caitlyn is an intellectual operator of this era -- someone on the front lines but always thinking about the bigger picture. She is a world-class seer and shaper of the foundational elements that make up any company: brand. Our businesses are, at their core, ideas -- and she has this exceptional ability to see and understand those ideas and then shape them into crisp vision across a variety of operating landscapes and modalities. Her adaptability and strategic thinking are unmatched, and she's one most insightful communicators I know who has significantly influenced my own thinking over the years.