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Caitlyn has an incredible instinct for how companies should behave in this world, and it serves as a kind of divining rod that helps her unearth a brand’s core truth. She’s got great taste, strong principles, a built-in bullshit detector, and an encyclopedic knowledge of the media landscape. All of this gives her a special knack for what she does, but on top of that, she’s a truly rare joy to work with, too–smart, savvy, and incredibly collaborative. Plus, I like her shoes.